professionalvideopokerstrategy| The voucher industry continues to enhance the appeal of anti-unhealthy running activities
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Wu Yuhua, a reporter from the ● newspaper
As a characteristic brand activity of anti-non-publicity of China Securities Industry Association (hereinafter referred to as "China Securities Association"), anti-non-publicity and healthy running public welfare activities (referred to as "anti-non-healthy running activities") have been held continuously for many years. This activity breaks the original anti-non-propaganda model, innovates the activity carrier, and carries out publicity in a form that is closer to the masses and welcomed by people of different ages and people from all walks of life. It has contributed to protecting the legitimate rights and interests of investors, shaping a healthy industry culture, optimizing the capital market development environment and industry development ecology.
A reporter from the China Securities News recently learned that under the guidance of the China Securities Association, "healthy running of China's securities industry to prevent illegal securities publicity" has sprung up everywhere, covering nearly 300 cities across the country. Securities companies use diversified and inclusive designs to make anti-non-healthy running activities more attractive, carry out online and offline linkage, constantly expand the brand influence of anti-non-healthy running activities, and contribute to further promoting the healthy development of the capital market.
Convergent force
Expand the coverage of anti-unhealthy running activities
The reporter learned that various securities companies actively carry out anti-non-healthy running activities, constantly expand their coverage, enhance the influence of anti-non-healthy running activities in various forms of activities, and enhance the attractiveness of their activities with diversified and inclusive designs, with the wide participation of people of all ages.
In May 2023, during the activity of "running all over China's securities industry to prevent illegal securities publicity and healthy public welfare activities in Beijing Station", the headquarters of China Galaxy Securities Organization Company and more than 500 branches across the country extensively invited investors and the public to participate in the activities. In view of the key protection groups for the prevention of illegal securities activities, the activity also specially invited the middle-aged and elderly and student groups to take "healthy running" as the carrier to promote anti-non-knowledge and enhance the pertinence of anti-non-publicity.
In the whole event, a total of 10 people participated.ProfessionalvideopokerstrategyThe maximum age of the participants is 85 years old, and the minimum age is 3 years old, with a cumulative mileage of 65200 km. The participants covered 30 provinces, autonomous regions and municipalities directly under the Central Government, with a total of 271 cities, with remarkable publicity results.
In the anti-non-health running activities organized by CICC Fortune, CICC Fortune produced and distributed 1100 special anti-non-health publicity kits to encourage the public to participate in the activities by lottery. More than 10600 participants signed up and 9757 people completed the competition. Among them, the maximum age is 89 years old, the youngest age is 5 years old, and the cumulative mileage is about 42700 km, covering 258 cities. At the same time, CICC Fortune produced videos on anti-unhealthy running activities, and by the end of the event, the topic of Douyin had been broadcast a total of 1.014 million times.
CICC Wealth said that its branches in many places responded positively to the anti-non-healthy running activities, broke through the original anti-non-propaganda model, and built a multi-level and wide-covered anti-non-health propaganda position.
In the Guojin Securities non-healthy running activity, 6653 runners covered 243cities across the country, ranging in age from 4 to 84 years old. This diversified and inclusive design makes the event more attractive and better conveys the concept of preventing illegal securities activities.
Carefully planned
Online and offline joint activities
In the anti-non-healthy running activities, a number of securities companies have unanimously chosen the way of online and offline linkage.
In the activity of "running all over China's securities industry to prevent illegal securities propaganda online and offline healthy running (financial information station)", it attracted 62800 people online, and the finished users covered more than 30 provinces, autonomous regions, municipalities directly under the Central Government and 246 cities. 111 kinds of anti-non-investment works have been developed, with a total spread of more than 9000 million people. Offline, Caixin Securities Shaoshan Investment Base and Shaoshan Village Committee held rural education games, which were attended by more than 300 villagers. Branches across the country held 599 anti-non-Africa publicity activities, covering 216784 people.
Soochow Securities mobilized online and offline, carefully planned and made excellent promotional films in advance, and organized to carry out "prevent non-long-distance running, Dong Wu often accompany" healthy running activities. Offline, Soochow Securities has repeatedly gone deep into campuses, communities and enterprises, publicizing the culture of rational investment by setting up booths, issuing folding pages, and explaining knowledge, and using practical actions to build a multi-level and wide-covered anti-non-Africa propaganda position, which has been widely praised by the public. Online, Soochow Securities's anti-non-health running campaign attracted more than 6000 people from all walks of life, including 5954 people who finished the race, covering more than 30 provinces, autonomous regions, municipalities directly under the Central Government and 230cities across the country. Related Douyin topics have been viewed 1.087 million times.
Founder Securities has also adopted the way of online and offline publicity. At the scene of the anti-non-healthy running activity, founder Securities organized employees, investors, and local running groups to participate in the healthy running, by holding banners and licenses of the "anti-non-propaganda healthy running" activity, shouting anti-non-healthy slogans, and so on, attracting a large number of people to stop and watch. In the online aspect, founder Securities uses Wechat official accounts, video accounts and other platforms to continuously publicize, release original short videos, pictures and posters on anti-non-themes, and innovate to carry out online knowledge competitions, cloud lectures, and other activities to popularize non-prevention knowledge in an interesting and interactive way, so as to improve the prevention awareness and ability of the public. During the event, a total of 80 original investment products were released, with more than 6 million hits.
Have a firm belief
Expand the brand influence of anti-non-healthy running activities
Anti-non-healthy running activities combine the dual goals of strengthening anti-non-healthy running awareness and health campaigns. Securities companies have indicated that they will continue to expand the brand influence of anti-non-healthy running activities, help protect the legitimate rights and interests of investors, and contribute to further promoting the healthy development of the capital market.
Citic Securities South China said that the anti-non-health running campaign skillfully combines the dual goals of enhancing the public's awareness of preventing illegal securities and improving the health level of the whole people, and effectively promotes the concept of anti-illegal in all sectors of society. improve the risk identification and prevention ability of the public. Citic Securities South China will always adhere to the corporate culture of "integrity, innovation, excellence and sharing", and contribute to promoting the healthy development of the capital market and protecting the legitimate rights and interests of investors.
Zhongyuan Securities said that it will use practical actions to call on the public to jointly build a solid anti-African propaganda front, fully combine anti-African propaganda with health campaigns, which not only strengthens the body, but also raises awareness of preventing illegal securities activities, and provides health campaigns and rational investment Empowering, helping investors establish rational investment, long-term investment, and value investment concepts, and further promoting the healthy development of the capital market.
Founder Securities said that in the future, it will continue to strengthen its belief in preventing Africa, actively fulfill its social responsibilities, continuously expand the brand influence of anti-unhealthy running activities, and fully protect the rights and interests of investors.
Jiang Wenguo, president of Guojin Securities, said: "The anti-unhealthy running campaign is carried out in the form of 'anti-illegal publicity + running', breaking the traditional publicity model and establishing a new trend in industry culture.professionalvideopokerstrategyWe hope that through such activities, investors will be reminded to choose legal institutions, stay away from illegal entities, and adhere to rational investment. In the future, Guojin Securities will continue to be committed to safeguarding the interests of investors and resisting illegal securities and futures activities."
Huaxin Securities stated that it has always been Huaxin Securities's insistence on strengthening its belief in preventing Africa, establishing awareness of preventing Africa, rooting in the concept of preventing Africa, and deeply cultivating ways to prevent Africa. In the future, we will continue to combine anti-unhealthy running activities to continuously expand its influence and strive to achieve better publicity results.
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