pocket52rummy| Investors complain that Shunxin Agricultural's share price has been falling continuously, losing more than half of its principal. The company responds
RecentlyPocket52rummyShunxin Agricultural Secretary answered questions on the investor question and answer platform. Some investors complain that since investing in Shunxin agricultural stock, the company's share price has been falling and the principal has lost more than half. "seeing the company putting money into TV advertisements, I really don't understand why the new media is so popular that I can't see a Niulanshan advertisement on the new media. Or the live delivery program of Niulanshan. Does the management reflect on the problem with the marketing strategy?Pocket52rummy? "
In response, Shunxin Agriculture responded that the company's liquor business has the following arrangements in terms of "strong marketing": strengthen the marketing of Jinbiao cattle and strive to do a good job in the second quarter of the "Jinbiao Niu pyrotechnic Restaurant list" series activities; we should attach great importance to the platform role of offline terminals and promote a series of activities such as the integration of pyrotechnic restaurant terminals and consumer taste. Stabilize the basic plate of aging tower, strictly control the quantity and guarantee the price, and ensure the stability of aging sales. Promote Erguotou brand category upgrading, start with the classic Erguotou brand operation, enhance the brand height, accumulate brand potential energy; attach importance to the traditional Erguotou quality upgrading and appearance optimization to create a national single product. Give full play to the leading role of the Beijing market, attach importance to the company's comparative advantages of boxed wine in the Beijing market, take the upgrade of the classic Erguotou as the focal point, promote the integrated operation of the brand, win the sub-high-end market, and reconstruct the marketing system in Beijing. optimize the dealer team, promote flat management, and improve market response speed. Create new categories to lead new marketing, and begin to develop and cultivate young Erguotou new categories to achieve incremental sales; for young product marketing, we should dare to explore new paths, use new methods, online circle-breaking, offline promotion, online and offline interactive integration, joint promotion.
According to Shunxin Agriculture's 2023 annual report, the company achieved revenue of 105 last year.Pocket52rummy9.3 billion yuan, down 9% from the same period last yearPocket52rummy.3%; the net profit of returning to the mother is-296 million yuan, reducing the loss compared with the same period last year. In 2023, the revenue of the company's pillar business liquor reached 6.823 billion yuan, down 15.86% from the same period last year, accounting for 64.41% of the operating income.
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