millionairegeniemegaways| Nolai Ledao L60: Starting at 219,900 yuan, it has a battery life of 555 kilometers and competes with Model Y
News summary
NIO's new brand, Ledao Automobile, medium-sized pure electric SUV Ledao L60, is pre-sold at a price of 21millionairegeniemegaways.99 million yuan, a cruising range of 555 kilometers, and a cost 10% lower than Model Y. Target second-and third-tier cities sink into the market.
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[NIO Automobile launches its second brand, Ledao Automobile, to expand the pure electric vehicle market] NIO Automobile announced the launch of a new brand, Ledao Automobile, aiming to be more competitivemillionairegeniemegawaysThe price will further expand its share in the Chinese electric vehicle market.
Track Motor's first SUV model, the Track L60, was officially released on May 15, and the booking process was launched simultaneously. The pre-sale price is set at RMB 219,900.
The Ledao L60 is positioned in a price range of 200,000 to 300,000 yuan, forming direct competition with popular electric vehicle brands such as Tesla Model Y.
Despite the fierce market competition, Ai Tiecheng, president of Ledao Motors, revealed that the pre-sale order volume of Ledao L60 has exceeded expectations, although no specific data has been released.
Track Auto's strategy is to focus on the home user market, which is similar to the market positioning of last year's sales champion ideal car, but Track Auto's price positioning is lower.
The Ledao L60 adopts the 900V high-voltage architecture technology of the NIO flagship model ET9. It has a minimum battery life of 555 kilometers and energy consumption is about 10% lower than that of the Model Y.
In terms of cost control, the entry-level version of the Track L60 uses a single motor, which reduces high-cost configurations such as lidar and OrinX chips. The cost is expected to be 10% lower than the Model Y.
NIO founder Li Bin pointed out that the pre-sale price already includes battery costs. If users choose a battery rental plan, the purchase cost will be further reduced to less than 200,000 yuan.
NIO Automobile's initial investment in technology research and development, production equipment, and infrastructure requires selling more cars to achieve improved profitability.
Li Bin emphasized that NIO's R & D team already has the ability to support multiple brands, and Ledao only needs to add a small number of delivery teams.
The Ledao L60 will be produced in line with the ET5 at the NIO Phase II plant, aiming to increase capacity utilization and significantly reduce bicycle costs.
Ledao brand can reuse NIO's basic capabilities system, including R & D technology and after-sales service system, and will be supported by 2456 power exchange stations and 3844 charging stations.
Qin Lihong, president of NIO, said that the core of the multi-brand strategy lies in the separation of different brands, which will ensure that Road owners enjoy unique rights and services.
Ledao Automobile needs to establish its value and its unique rights and services through new brand strategies and narratives to form a clear distinction from the NIO brand.
NIO plans to balance costs and efficiency on the sales network and deploy 150 sales outlets within one month to attract more users in the sinking market.
The market performance of the Ledao L60 still needs time to be tested, and brand operation and service system construction are the key to its success.
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